A content team (e.g., blog team) might find it useful to create a Custom Board in Hootsuite Analytics with widgets displaying how the content they are producing is resonating with the target audience. So, you might include metrics like:
A) brand conversation by country, # of published tweets, # of LinkedIn status updates
B) pick up time, handling time, resolution time
C) share of voice, follower growth, recent posts, overall post volume
D) first response time, first response time by team, shortened links, total clicks
E) total clicks, clicks by country, or reaction topic
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