A direct response advertiser is primarily interested in generating conversions from a display campaign. To get a potentially better return on investment, this advertiser should use:

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get a potentially better return on investment, this advertiser should use:

viewable cost-per-thousand-impressions (vCPM) bidding

target cost-per-acquisition (CPA) bidding

cost-per-day (CPD) bidding

cost-per-click (CPC) bidding