A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

• A) Ad Scheduling
• B) cost-per-day (CPD)
• C) Conversion Optimizer
• D) cost-per-thousand impressions (CPM) bidding