A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

• A) The page on the site that displays only roses
• B) The homepage that displays all five types of flowers
• C) The “Contact Us” page of the site
• D) The page on the site where users can register as “frequent shoppers”