An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

• A) also appear in the ad text
• B) have low maximum cost-per-click (CPC) bids
• C) appear in another campaign within the account
• D) appear in a users search query