An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

• A) generate many clicks and conversions
• B) generate many impressions and very few conversions
• C) contain more than two words in the phrase
• D) contain words that are duplicated in a display campaign