An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?
- Change keyword match types from exact match to phrase match.
- Make changes to improve the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience).
- Lower bids on keywords with high clickthrough rates (CTRs).
- Review Impression Share report data to identify missed opportunities.