An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

• A) the clickthrough rate (CTR) for each placement
• B) the Conversions column of the Placements tab reporting table
• C) the average cost-per-conversion of the campaign
• D) the Site Search report within Google Analytics