An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

• A) Add “Java beans” as a negative keyword
• B) Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript
• C) Exclude “Programming” as a topic
• D) Add “Coffee beans” as a topic