Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

A) Create multiple campaigns, each with a set of related keywords

B) Create campaigns based on the structure of his client’s website

C) Create one campaign with a broad selection of keywords

D) Create one campaign for all the products his client offers