For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
- A) clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page
- B) click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site
- C) Quality Score of all campaigns and regional targeting settings
- D) Quality Score of keywords across all campaigns and all ad groups
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