Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
- A) they perceive her products
- B) likely they are to become a regular customer
- C) they interact with her website
- D) likely they are to click her ads
Explanation: Google Analytics has a powerful segmentation engine. Instead of looking at your audience in large bunches, you can break it down into its component parts and understand how each part interacts with your site—then bid, message and direct traffic accordingly.
Read more here: https://support.google.com/adwords/answer/6168606?hl=en