If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
- sitelink extensions
- previous visit extensions
- callout extensions
- location extensions
Explanation: Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy.
Read more here: https://support.google.com/adwords/answer/2375416?hl=en
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