Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?
- A) (Avg Revenue per Order) * (Profit Margin)
- B) (Total Profit)/(Total Revenue)
- C) (Avg Profit per Order) * (Conversion Rate)
- D) (Avg CPC) * (Conversion Rate)
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