Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?

Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?

Compare average CPA and conversion rate before and after using target CPA bidding

Enable and disable target CPA bidding every other day to observe differences

Install a new conversion tracking code

Monitor overall changes in clicks received