Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group?
To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
To show ads promoting all the flavors to people searching for “gourmet popcorn”
To make sure “Sweet & spicy coconut” continues to be the bestseller
It’s most efficient to have a single ad group