Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
- A) Increase the maximum cost-per-click (max. CPC) for all product groups
- B) Lower the maximum cost-per-click (max. CPC) for all product groups
- C) Remove underperforming items from the inventory
- D) Increase the budget cap of the campaign