The Mobile App Analytics Behavior reports give you data about:
- How many people have downloaded your app through a referral from a friend
- In-app user satisfaction ratings
- The detailed ways users interact with your app
- The detailed ways users of your app interact with other users of your app
Explanation: The Behavior reports help you discover how users interact with your app. You can use these to track a wide range of information about your users, including:
- Total number of screens seen per session
- Order in which screens are viewed
- Number of technical errors, including app crashes
- How long individual app elements take to load
Read more here: https://support.google.com/partners/answer/6209187?hl=en
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