Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.
- A) True
- B) False
Explanation: Each ad network has an SDK they would like developers to add to their apps to track performance. However, app developers don’t want to add so many SDKs to their app because this can bloat the size of the app and require constant maintenance. Third-party tracking companies instead provide one SDK to add to your app, and they take care of communicating with each ad network behind the scenes to tell the advertiser which installs came from which network on a single dashboard.
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