Tracking your ‘share of voice’ involves measuring:
A) the size of your following and its rate of growth over time
B) the number of community members who have been brought on in a formal brand advocate role, and the amount of user generated content you’ve been able to source from your community
C) the number of interactions that take place on social media that can be attributed to you versus your competitors
D) the amount of check ins that are made at your location through Facebook and Foursquare
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