What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
- A) Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
- B) Use a balanced combination of broad-, exact-, and phrase-matched keywords
- C) Add display ads and affinity audiences targeting people interested in green living and beauty
- D) Target large metropolitan areas where people are more likely to encounter her product
Explanation: Select from these audiences to reach potential customers at scale and make them aware of your business.
These audiences were built for businesses currently running a TV ad who would like to extend the reach of a TV campaign to an online context for an efficient price.
Read more here: https://support.google.com/adwords/answer/2497941?hl=en