What does “converted clicks” measure?
- A) The total number of clicks within your chosen conversion window
- B) The total number of conversions divided by the total number of clicks
- C) The total number of clicks that led to a conversion
- D) The percentage of clicks that led to a conversion
Explanation: The “Converted clicks” column shows you the number of AdWords ad clicks resulting in one or more conversions within your chosen conversion window.
Read more here: https://support.google.com/adwords/answer/1722022?hl=en
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