What is a lightbox ad?
- A) A type of ad format that shows extra information (“extending” from your text ads) about your business
- B) A mobile text ad
- C) A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops
- D) A remarketing specific ad format to announce new features of your app
Read more here: https://support.google.com/partners/answer/6135143?hl=en
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