What is an app install ad?
- A) A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen
- B) An ad format for advertisers to re-engage with users who have already downloaded the app
- C) A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
- D) An app extension which shows a link to your app below your ad
Read more here: https://support.google.com/adwords/answer/6309936?hl=en
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