What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
- Add search terms that are not leading to many clicks as negative keywords
- Add sitelinks to your ads to make them even more prominent
- Make sure all of these search terms are included as keywords, regardless of relevance
- Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
Explanation: Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network. Identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren’t as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren’t interested in it.
Read more here: https://support.google.com/adwords/answer/2472708?hl=en