What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
- A) Replace the existing landing page with the new one and compare this month’s data to last month’s
- B) Run a Campaign Experiment on the existing campaign that switches between both landing pages
- C) Create another ad group for the new landing page and compare the two ad groups
- D) Create another campaign for the new landing page and compare the two campaigns
Explanation: AdWords Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in.
Read more here: https://support.google.com/adwords/answer/2385204?hl=en