When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

• A) improve the Quality Score of the ad on all Google properties
• B) identify the traffic to your website that was generated by AdWords ads
• C) increase overall impressions for the ad
• D) set expectations for customers who are in various stages of the buying cycle