When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

• A) traffic estimates for placement ideas
• B) historical conversion rate estimates for your keyword and placement ideas
• C) historical cost-per-click (CPC) estimates for your keyword and placement ideas
• D) traffic estimates for your keyword ideas