When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?

When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?

A) Someone who has expressed distaste for your competitors
B) Their sum total of followers, friends etc.
C) Someone who can contribute their trusted insight to your community
D) Someone whose remuneration requirements are within the allotted budget in your social media strategy