Which of the following is true about apps?
- A) Once a customer downloads an app, they will be likely to return
- B) Most smartphone users download apps on a weekly basis
- C) The majority of Android apps have been downloaded
- D) The number of app installs on Android tablets is increasing
Explanation: People turn to apps to ease their daily grind. And they’re more likely to use them if they serve a specific purpose. Our research revealed that two in three will use an app frequently when it simplifies their lives.
Apps can be quite helpful during a customer’s purchase journey. In fact, one in two app users turns to them to find information about a business or product or even to make a purchase. The flip side is that apps can also be abandoned immediately after that transaction. Thirty-eight percent of those surveyed said they’re likely to download an app when it’s required to complete a purchase. Once they’ve completed that purchase, however, half will uninstall that just-downloaded app and move on.