Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
- A) The targeting options that were used
- B) Clickthrough rate (CTR) and cost-per-click (CPC)
- C) View rate and cost-per-click (CPC)
- D) View rate, cost-per-view (CPV), and follow-on views
The answer is:
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- D) View rate, cost-per-view (CPV), and follow-on views
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