You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. How can you validate that this is the right bid amount for getting the most clicks?
Try various CPC amounts to determine the average
Bid across multiple groups to determine the average
Use bid simulators to see CPC estimates
Raise your max. CPC to £3 to cover possible competitive bids
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