You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. How can you validate that this is the right bid amount for getting the most clicks?

You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. How can you validate that this is the right bid amount for getting the most clicks?

Try various CPC amounts to determine the average

Bid across multiple groups to determine the average

Use bid simulators to see CPC estimates

Raise your max. CPC to £3 to cover possible competitive bids