Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

• Contextual product targeting
• The “Green Living Enthusiasts” affinity audience
• Demographic targeting
• Gender targeting