Your client wants to improve her ad position. What would you recommend?
- A) Improve the ad quality and increase bid amount
- B) Add more keywords and increase daily budget
- C) Improve Quality Score and decrease bid amount
- D) Make the ad headline longer and more descriptive
Explanation: Ad position is determined by your Ad Rank in the auction. Your Ad Rank is a score that’s based on your bid, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats. If you’re using the cost-per-click bidding option, your bid is how much you’re willing to pay for a single click on your ad
Read more here: https://support.google.com/adwords/answer/1722122