Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?
- A) Create new ad groups with several keyword match types
- B) Create new ad groups with with related keywords grouped together
- C) Remove half of the keywords from the ad group
- D) Create one ad group for every five keywords
Explanation: Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.
Read more here: https://support.google.com/adwords/answer/6298?hl=en